Your step-by-step guide to transitioning away from insurance and embracing a private pay model with confidence.
What's Included:

Bite-Sized Video Guides: Learn everything you need to leave some or all insurance panels with confidence, packed into short, actionable lessons.

Tailored Strategies: A step-by-step guide to creating a personalized roadmap based on your unique circumstances and risk tolerance, not a one-size-fits-all approach.

 Powerful scripts & templates: Simplify conversations with insurance companies and clients using customizable templates, saving you time and energy for what matters most.
Mindset for Success: With mindset tips in every lesson, you’ll develop an empowering mindset to overcome challenges and tackle tough conversations so you can thrive in your new freedom.


 BONUS 1:  Private Pay Marketing Masterclass with Anna Walker will equip you with proven strategies and techniques to effectively promote your practice and increase your income.

BONUS 2: Using Intensives to Transition to Private Pay with Steffeny Feld will guide you through the process of structuring and pricing your intensives, allowing you to reduce your workload while maximizing your earning potential.

BONUS 3: Group Practice Considerations with Uriah Guilford - Learn how to confidently transition your group practice from insurance-based to private pay with insights from experienced group practice owners. In this bonus lesson, you’ll discover how to prepare your team—both emotionally and financially—for the change, communicate with clients transparently, and develop a sustainable marketing plan that supports your long-term vision. You’ll also explore strategies to navigate potential dips in revenue, strengthen team buy-in, and build a more values-aligned, financially resilient practice.

BONUS TOOL: Income by Fee and Umbrella Fee Calculators - A simple, pre-built spreadsheet where you can input your monthly personal and business expenses, desired salary, and number of clinical hours you want to work. The spreadsheet automatically calculates your minimum viable session rate and their ideal "thrive" rate. This replaces emotional guesswork with mathematical certainty. It gives you irrefutable data to support your new fee, obliterating the imposter syndrome and guilt that comes with setting higher rates.


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Choose a pricing option

  • Preferred option
    One-time payment ($297.00)$297.00
  • Preferred option
    Split pay (2x $159.00)2x $159.00
  • Preferred option
    Split pay (3x $109.00)3x $109.00

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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Because this is a brand-new course, there are no testimonials for it just yet. But here's what my clients have to say about my process…

I am no longer on insurance panels, have a smaller caseload, and my hourly rate increased from $120 to $200!
Amber Creamer
Previous 1:1 Client
I terminated my lowest-paying insurance and have gotten 5 new private pay clients in 2 months.
Jennie Hardman
Previous 1:1 Client
  • Total payment
  • 1xInsurance to Private Pay$0
    -+

All prices in USD

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